Fan of beauty and healthcare stocks? Check out this article.

ELF
If you were an investor in ELF you would have seen a dramatic decline in the stock's performance following the company's Q3 financial reports.
It ended the day being down 19% but during the day it was down about 28%. All-time this stock has fallen into the depths which is no treat for early investors. Being down 70% all-time and 40% year-to-date is no great feat for a stock.
Analysts believe this has happened to due to the decrease of growth opportunity.
HIMS
Early in the month HIMS saw its own decrease of about 16% but that is nothing to worry about as over the past 3 years the stock has gone up about 440%.
The company did have its moment of weakness but not long after it bounced back into the green and started becoming profitable. Insider buying is also a strong note to take down as that shows belief in the company. Peter Lynch once said, "insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise".
Which Is Better?
I personally believe in HIMS. I have it added to my own portfolio which you can see in the "Personal Portfolio" tab. I prefer to look into the long-term history of stocks rather than minor ups and downs. The stock market is always going up and down and it is important to remain disciplined. I personally believe in the long-term growth of HIMS. I go a little more in depth about this so the read more about my personal portfolio, click below.
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Comments
I am watching both, lowkey think this is an investing opportunity. ELF lines the shops up in target from what I see, I’m not sure it’s going anywhere.
That is a good point. I wonder if it is lining the shelves to get rid of product? I hate to see the stock go down but there are some good points made.
Good point. Rob does make a good point as well. I guess it’s something we will have to watch and see how it grows.